A Sneak Peek Into Backlinks and Their Benefits
In the past few years, SEO and digital marketing have gained immense popularity where every company is trying to give its brand a digital identity. They are constantly competing to mark their presence in the market and generate more traffic on their website to earn higher revenues. For this, they are seeking the best SEO company in dubai to improve their search engine ranking and attain business goals. Amidst all the techniques adopted by digital marketers, the one that you can often hear using them is ‘backlinks.’ This word is quite common in the world of search engine optimization. Having worked in a best SEO company in Abu Dhabi, I have observed that many bloggers and professionals do not have sufficient knowledge about this term and have a hard time when they have to use it to get the positive results.
Earlier, backlink used to play a key role to enhance the ranking of a website and page that had more backlinks tends to appear on top of SERPs. It is a technique that links a site to other pages and eventually brings traffic to it. Google’s algorithm places a great emphasis on high-quality backlinks and they will continue to do so in light of the fact that they are significant to decide the search engine results. Although the primary benefit of backlink is making the web page optimized for search results, there are many other advantages that you can seek from it.
However, before we jump on to its benefits, let’s have a look at the glossary related to backlinks:
Linking Root Domains
When you link your website to one or more domains, then the latter is called as linking root domains. So, it is the number of unique links pointed to your website. If websites from one domain are linked to your page, then also it will be counted as one linking root domain.
No-Follow Link
This tag is used when a site is linked to an unreliable page. They don’t play a prominent role in ranking of the site as no-follow links contribute nothing.
Anchor Text
These backlinks are the preferred choice when you are working on ranking specific keywords as texts are used for hyperlinks.
Link Juice
It is used to highlight the power that backlinks give to other websites, thereby strengthening its position. It redirects the users to the website’s homepage or any other page that has relevant content to engage the audience.
Low-Quality Links
You need to be careful and take some precautions while buying backlinks as low-quality links can result in more negative harm than a positive one. These links can be from a spa, automated, harvested or any other inappropriate sites.
Internal Links
When a link points to the website within the same domain, it is referred to as internal links and the process is called interlinking is internal linking.
Do-Follow Links
All the links that are added to the content are called do-follow links.
Why Are Backlinks Important?
A lot has been said about backlinks and the advantages that it provides to the brands. Some of them have been true while some were simply myths and assumptions. With the technological advancement and evolution in Google algorithm, major changes have been witnessed in the field over the years. Unlike the time when even a low-quality link could improve the online ranking, now the whole landscape is focused on quality sites with the relevant text. Now marketers have to get links from authentic sites.
Apart from generating traffic on the page, there are various other benefits that businesses can seek from these links. Here is a list of a few of them:
Referral Traffic
Many of you might already know that not all the traffic comes from search engines, such as Bing, Yahoo, and Google. When users visit the website by clicking on the links given in the content, it also contributes to the traffic. Backlinks divert the traffic to your page and a single click can push the traffic for years. Every company pays a cost per click to bring more visitors to the site but referral traffic ensures high-quality traffic without CPCs.
Exposure & Recognition
Several studies have concluded that people likely to incline toward something that is not familiar and new to them. Therefore, when they read a post or go through an article, your link will be clearly visible to them as it is highlighted. If it is not, then wait till you are penalized. It must be easily viewable to visitors and not only search engines. Considering the growing competition in the market, it has become important than ever to use an anchor text link. However, Google may not prefer the sites that overuse the same keyword-rich anchor text. Therefore, you can use branded anchors to link your profile and spreading the word about your product. When a user will notice it, he will either visit the page by clicking it or register the name in his mind to visit the page later.
Build Relationships
If you are giving links without establishing long-term relationships with your users, then everything is in vain. While going through a well-written and impressive content and noticing links pointing out to the source, the user is likely to click it and visit the site to know more about the creator of the post. They will surely read your blogs, follow your social media accounts, connect with you again, subscribe to the page, or bookmark it as their favorite. Moreover, you can also invite them to post on your wall or submit a newsletter or perform other activities on your page that ultimately leads to your brand popularity.
Long Term Directory
There is no denying the fact that the internet consists of huge data that is growing by leaps and bounds every day and will remain a primary source of information in the future as well. When you give the links on well-known websites or directories, it obviously drives traffic to your page, thereby improving the ranking on SERPs. So, if you are dealing in fashion clothing or selling online services, then people will recognize you as an authentic service provider in the industry. They will land on your website whenever the need arises, converting leads into sales.
Organic Ranking
With backlinks, you have the advantage of higher search engine rankings that too in an organic way. If your content is getting traffic from other websites through links, then the page is likely to appear on the top. So, your focus should be on creating links to page and posts too other than your homepage.
How to Create Backlinks?
After getting familiar with the benefits of backlinks, it’s time to know how to generate them on site. Before, getting started, you must remember that it's not the number of backlinks that counts but quality.
Write quality articles
This point doesn’t require any explanation as it is an obvious way to get links for your content. When you write top-notch articles or blogs, people will like them naturally.
Start guest blogging
Select the websites in your niche and write guest posts for them as it is one of the easiest ways to get links. You will not only get strong one-way backlinks but also quality traffic and online visibility.
Submit to web directories
This one is not that popular because it is challenging to find a reliable and legal web directory. Having said that, it is also true that this is an easy way to create backlinks, hence considered one of the best SEO company in dubai by professionals.
That is it for now. This was an overview of all that I learned while working in a best SEO company in Abu Dhabi and hope I helped you garner sufficient knowledge about it.